PPC: KPI’S

In this module you will notice use of graphs and charts illustrating key performance indicators that are used to measure the effectiveness of Pay Per Click (PPC) advertising.These performance indicators are Clicks, Impressions, CTR Click Through Rate, Conversions, Bounce Rate. Please refer to our Glossary for definition of these terms.





To access your PPC Report - from the top left navigation please

  • Click Dashboard
  • Click PPC: KPI's





Ad Spend by Chanel



Ad Spend Vs Budget (Search Network) and Ad Spend Vs Budget (Display Network)


AD Spend Vs Budget (Youtube Search) and Ad Spend Vs Budget (Youtube Videos)


Conversions, Impressions, Clicks, CTR, Bounce Rate, Cost Per Click..Please refere to our Glossary for definition of these terms.



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